Hometa Brand Guidelines
Hometa Colors
Hometa Blue
CMYK: 70/15/0/0
RGB: 39/170/225
Hex: 27AAE1
Hometa Purple
CMYK: 62/0/0/0
RGB: 46/49/146
Hex: 2E3192
Hometa Green
CMYK: 53/0/37/0
RGB: 90/243/197
Hex: 46F3C5
Black
CMYK: 60/40/40/100
RGB: 0/0/0
Hex: 050505
White
CMYK: 0/0/0/0
RGB: 255/255/255
Hex: ffffff
Logo Use Guidelines
Logo Breakdown

The typeface has been established from the Font Guidelines in order to create consistency from Logo through to website and printing materials.

The Hometa “H” Icon depicts a combined house and arrow, which emphasizes the use of Hometa products in the home setting. This icon can be use used as a stand alone graphic element within marketing materials and as the Social Media Icon.
Logo Protected Area
A minimum amount of clear space must always surround the Hometa logo, seperating it from otherelements, such as headlines, text, imagery, or the outside edge of printed materials. To ensure proper spacing the protected area around the Hometa logo should be equal to the height of the “t” used in the logo.



Logo File Formats
EPS
The only file format for postscript printers, digital or offset
printing, promotional products, signage, t-shirts, hats, etc.
• Provide this format to print vendors
• Can be scaled to any size without losing print quality
• This format is referred to as a vector image
JPEG
A file format for all screen applications when RGB is needed.
• Works well with web applications, PowerPoint and
Word Docs
• Can only be scaled smaller than original size
• This format is referred to as a raster image
• There will always be a solid white box behind the logo
PNG
An excellent file format for screen applications when the
logo requires a transparent background.
• Works well with web applications, PowerPoint and
Word Docs
• Can only be scaled smaller than original size
• This format is referred to as a raster image
• The logo can have a transparent background
Hometa Fonts
Primary Font
Gill Sans Nova Font Family
Gill Sans Nova, a sans serif font, has been established as
the primary font to be used for headlines and body copy.
Gill Sans Nova is available in multiple weights. The different
weights can be used in different situations.
• Headlines: Gills Sans Nova – SemiBold
• Body Copy: Gill Sans Nova – Light
Gill Sans Nova – SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Gill Sans Nova – Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Secondary Font
Eurostile Font Family
Eurostile, a sans serif font, has been established as the
secondary font. This font can be used for Headlines.
Eurostile is available in multiple weights. The different
weights can be used in different situations.
• Headlines: Eurostile – Bold
Eurostile – Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz