Hometa Brand Guidelines

Hometa Colors

Hometa Blue

CMYK: 70/15/0/0
RGB: 39/170/225
Hex: 27AAE1

Hometa Purple

CMYK: 62/0/0/0
RGB: 46/49/146
Hex: 2E3192

Hometa Green

CMYK: 53/0/37/0
RGB: 90/243/197
Hex: 46F3C5

Black

CMYK: 60/40/40/100
RGB: 0/0/0
Hex: 050505

White

CMYK: 0/0/0/0
RGB: 255/255/255
Hex: ffffff

Logo Use Guidelines

Logo Breakdown

The typeface has been established from the Font Guidelines in order to create consistency from Logo through to website and printing materials.

The Hometa “H” Icon depicts a combined house and arrow, which emphasizes the use of Hometa products in the home setting. This icon can be use used as a stand alone graphic element within marketing materials and as the Social Media Icon.

Logo Protected Area

A minimum amount of clear space must always surround the Hometa logo, seperating it from otherelements, such as headlines, text, imagery, or the outside edge of printed materials. To ensure proper spacing the protected area around the Hometa logo should be equal to the height of the “t” used in the logo.

Logo File Formats

EPS
The only file format for postscript printers, digital or offset
printing, promotional products, signage, t-shirts, hats, etc.
• Provide this format to print vendors
• Can be scaled to any size without losing print quality
• This format is referred to as a vector image

JPEG
A file format for all screen applications when RGB is needed.
• Works well with web applications, PowerPoint and
Word Docs
• Can only be scaled smaller than original size
• This format is referred to as a raster image
• There will always be a solid white box behind the logo

PNG
An excellent file format for screen applications when the
logo requires a transparent background.
• Works well with web applications, PowerPoint and
Word Docs
• Can only be scaled smaller than original size
• This format is referred to as a raster image
• The logo can have a transparent background

Hometa Fonts

Primary Font

Gill Sans Nova Font Family

Gill Sans Nova, a sans serif font, has been established as
the primary font to be used for headlines and body copy.
Gill Sans Nova is available in multiple weights. The different
weights can be used in different situations.
• Headlines: Gills Sans Nova – SemiBold
• Body Copy: Gill Sans Nova – Light

Gill Sans Nova – SemiBold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Gill Sans Nova – Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Secondary Font

Eurostile Font Family
Eurostile, a sans serif font, has been established as the
secondary font. This font can be used for Headlines.
Eurostile is available in multiple weights. The different
weights can be used in different situations.
• Headlines: Eurostile – Bold

Eurostile – Bold